On air and In the Circle

Communicating and connecting – two words Brock Lewis uses a lot when he describes his job as the Afternoon Drive announcer for CFNR (Canada’s First Nations Radio), a radio station based in Terrace broadcasting to over 80 communities in Northern B.C. On the air from 2 – 6 pm every weekday, Lewis has been playing the hits for his listeners since shortly after graduating from Niagara College’s Broadcasting Program in early 2016.

Lewis, a member of the Metis Nation of Ontario, appreciates many aspects of his job, particularly learning about other cultures, including his own. “We reach out to all first nations communities in the north, and we give them information that’s relevant to them. Bigger corporations often don’t have the time or inclination to pay attention to small communities whereas for us, it’s what we do. They have big brand guidelines. We have more freedom to speak our minds and target stories specifically to first nations. We have more opportunities to connect.”

Giving back and supporting cultural events means a lot to CFNR and its staff, Lewis notes. “Communities appreciate that they are recognized. What we do applies to them personally. It matters.”

“CFNR is such a great workplace,” Lewis gushes. “It’s like a big family. Management really cares about their staff and all the staff here work hard day in and out to provide the best contests, promotions and content for our listeners. They are all professionals and some of the best people you will ever meet. It’s such an honour to be a part of this team.”

Lewis finds it hard to pinpoint just one thing he loves about his job, because there are just to many to name. He does admit he is really looking forward to attending his first All Native Basketball tournament in Prince Rupert.