The Promotional Materials Project is a multi-platform program developed to strengthen the capacity of Aboriginal Non-Profit (ANP) organizations to recruit new employees. Promotional materials for this program were designed to target two distinct demographics: (1) Aboriginal youth or young adults at the beginning of their careers; and (2) potential career changers who have a high level of existing qualifications and experience.
The promotional program involves a strong mix of tactics and programs that are designed to integrate and work in tandem with each other to strengthen impact and reach into the BC’s Indigenous community.
Promotional materials in this project include: website recruitment portal, videos, social and earned media (PR) program, advertorials, E-News platform and a poster.
Poster for download
Click on the poster image to open a print-ready 11″x17″ pdf of the poster.
